Trusted SAP Lead
Generation Agency

We Help Drive Growth & Fill Pipeline for the SAP Ecosystem 

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Backed by Global SAP Partners 

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Find us in SAP's Partner Benefits Catalog

Our core service is SAP lead generation, including outbound, content-led campaigns, and event-driven lead acquisition. The Intelligent Enterprise (TIE) is proud to be a trusted SAP lead generation agency for SAP and its ecosystem of partners. We have an extensive and successful history of generating leads through events for SAP direct and their global Platinum, Gold and Silver partners. Our team of experts are passionate about SAP and have an in-depth understanding of its intricacies that you just won’t find from other demand generation agencies.

View TIE's PBC Services

SAP Lead Generation for Events 
High Precision Demand Generation for Events

Our expert event recruitment services are tailored to find the perfect decision-maker to ensure your events are successful and impactful. Leveraging our extensive database and industry expertise, we connect you with robustly qualified, top-tier decision makers who are ready to buy your solution.  You can trust TIE to handle your physical or virtual event SAP lead generation, so you can focus on what you do best – delivering exceptional SAP solutions.

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Full Service SAP Events  
Full Service Events Acquisition & Management

From strategy to execution, TIE is your trusted partner every step of the way for events. Our team of seasoned professionals specialises in crafting bespoke events that resonate with your target audience and drive meaningful engagement. Whether it’s webinars, boutique roundtable or large-scale innovation road shows, we organise events from start to finish: all you need to do is for your team to show up on the day.

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TIE Content Creation  
Content that Speaks to Your SAP Audience

Compelling content is the cornerstone of effective SAP demand generation. At TIE, we specialise in creating captivating content that resonates with your audience and drives action. From whitepapers and case studies to blog posts and social media content, our team of content creators is dedicated to delivering high-quality assets tailored to pipeline-focused growth.  Partner with us for content creation that sets you apart as a leader in the industry.

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Testimonials  
Results from the SAP Ecosystem
"I have to say the outcome of the campaign did live up to the expectations created, with a very satisfying attendance to our webinar, both quantity and quality-wise, the numerous attendees being from companies with a relevant profile for us.”
François Fourest
François FourestWesternacher Consulting
"TIE helped to drive a high-calibre audience to our CX Forum events which resulted in an excellent ROI for us. They understood the brief and worked tirelessly to get the job done. Thanks team!"
Amaury Martin
Amaury MartinSolution Sales Leader, SAP EMEA
"Techwave & TIE: The Ultimate Collaboration."
Peter Moors
Peter MoorsTechwave
"TIE are a pleasure to work with because I know they will achieve or exceed their target. From webinars to large events TIE have always gone above and beyond the initial scope."
Hannah Carter
Hannah CarterMarketing Manager UK&I, SAP
"I was exceptionally impressed with TIE's approach to demand generation and, more importantly, the results. Their ethos of quality, not quantity, was really evident. Can't wait to use them again."
Martha Pole
Martha PoleMarketing Manager, Delaware UK
"The demand generation programme Bayajula undertook in partnership with TIE not only met our expectations but exceeded them. We could not have achieved this success without the professional and extensive experience of the TIE team. As a partner of SAP we would recommend TIE for any similar engagements."
Mandla Madi
Mandla MadiManaging Director, Bayajula Services
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FAQ

Answers to our most commonly asked SAP lead generation questions. Can’t see yours? Ask us below.

SAP lead generation is the process of identifying, engaging, and qualifying potential buyers for SAP products and services across the SAP ecosystem.

SAP lead generation is designed for organisations operating within the SAP ecosystem, including partners, consultancies, and SAP-focused service providers seeking predictable pipeline growth.

Common SAP lead generation channels include outbound email, LinkedIn outreach, content-led campaigns, webinars and events, and targeted account-based marketing.

Most SAP lead generation programmes begin producing measurable engagement within 4–8 weeks, depending on audience, region, and deal size.

Based on typical SAP lead generation programmes within the SAP ecosystem:

  • Outbound email reply rates: 3–8%

  • LinkedIn outreach reply rates: 5–12%

  • Event or webinar attendance rate: 50% guaranteed, typically 60%+

  • Sales-qualified lead (SQL) rate: 10–25% of responses

Results vary by industry, geography, and solution complexity.

SAP lead generation programmes are typically tailored to specific SAP solutions, industries, and regions, rather than using a one-size-fits-all approach.

Campaigns are commonly structured by region – including EMEA, APAC, and the Americas – to account for differences in market maturity, buying behaviour, regulatory environments, and language.

Programmes are also aligned to specific SAP technologies depending on audience and use case. This can include, but is not limited to, SAP S/4HANA, SAP CX, SAP SuccessFactors, SAP BTP, SAP SCM, SAP Ariba, & more. Messaging, targeting, and channel mix are adjusted based on the solution focus, industry context, and typical buying triggers in each region.